"Buyers are liars." How many times have you heard that phrase? It's a pretty common aphorism in certain sales-oriented industries, such as autos, real estate and home remodeling. I've heard it thousands of times, usually following a salesperson's failed pitch. "They said they were interested in a two-story colonial on a cul de sac, and I showed them every one of my listings, but they ended up buying a cape on Main Street from someone else. I could have sold them that, they just lied to me. They don't even know what they want."
Getting past the nose
Getting past the nose
Getting past the nose
"Buyers are liars." How many times have you heard that phrase? It's a pretty common aphorism in certain sales-oriented industries, such as autos, real estate and home remodeling. I've heard it thousands of times, usually following a salesperson's failed pitch. "They said they were interested in a two-story colonial on a cul de sac, and I showed them every one of my listings, but they ended up buying a cape on Main Street from someone else. I could have sold them that, they just lied to me. They don't even know what they want."